CLIENT
Wollit app
OBJECTIVE
Boost subscriptions
SERVICES PROVIDED
Google advertising
Facebook advertising
Funnel design and build
Email marketing
Facebook advertising
Funnel design and build
Email marketing
Helping the public get credit score happy
Wollit is a subscription service to help people improve their credit score. Favoured implemented a multi-channel advertising campaign to acquire high intent users from the top of the funnel then nurtured them through email, push and in-app notifications. The creatives the team produced increased their CTR by 400%, leading to a 80% reduction in their CPA.
I was responsible for designing the ad creative for use on social media and google, shown below.
