MODERN AND TIMELESS
BRAND IDENTITY DESIGN
THE POWER OF BRANDING
A brand is the sum total of how people perceive your organisation. You can impact peoples perceptions with a strong visual identity. This will differentiate you from competitors, communicate your values, exemplify your professionalism and build trust with customers. Driving more sales, increasing loyalty, and building long-term business success.
BRAND IDENTITY DESIGN
PROCESS TO BUILD YOUR NEW BRAND IDENTITY
BRAND IDENTITY DESIGN
Brand strategy
Discovery CALL
We will discuss your what, what does your business do? Then we'll discuss your why, why do you exist? What is the purpose, belief, or cause driving your organisation?
Next we consider the investment and costs: the investment is the return you get, the new brand identity that gives you confidence in your brand, generate trust and gets more sales. The costs are the opportunity costs, what happens if nothing changes? what clients and growth could you be missing out on?
Finally we will discuss specific requirements for your project; What should the brand achieve? Who are you targeting? Who are your competitors?
questionnaire
The questionnaire prompts you to define your mission, values, unique selling points, audience and more, clarifying what sets you apart.
- Clarify your brand core identity
- Define your target audience
- Shape your visual and verbal style
- Clarify business goals and objectives
- Gather insights on competitors and industry positioning
BRAND IDENTITY DESIGN
CREATIVE DIRECTION
Material and etherial lists
Together we will identify the subject matter of your logo mark, by generating a list of material objects; a person, place or thing e.g. a mascot, mountain range or compass and a list ethereal ideas; a feeling or abstract concept e.g. joyful or the contrast of hard and soft.
Creative Direction
Take this thinking and make it visual. Receive your brands unique style scape. A style scape is like a mood board, but cranked up a notch. It is a visual representation of your future brand's look and feel, through a collection of curated images, colours, typography, and textures.
You will have the opportunity to make changes if you wish, ensuring we are creatively aligned before building your new brand.
BRAND IDENTITY DESIGN
Brand Identity Design
Brand Presentation
We will review your brand story. As with every good story there are three acts:
- Setting the scene - Introducing you, me and why you came to me seeking help.
- Conflict - The things that are wrong with your branding, business and/or industry.
- Resolution - How we are solving these issues and setting you up for success.
We visualise you brand identity rationalised by your values and mission previously identified. You get to meet:
- New logo mark
- Logo variations (how it changes at different scales)
- Fonts
- Colour palette
- Brand identity in action through mockups
If there is anything you’d like to change we will action it now.
BRAND IDENTITY DESIGN
DELIVERABLES
Brand guidelines
Receive your brand guidelines document. This is a comprehensive manual that outlines how your brand is used. The document can be referenced by any designer, or member of your team, to ensure consistent and cohesive output.
Brand suite
Receive a complete package of your brand assets, including:
- Primary logo mark & logo variations
- Brand mark suite
- Social profile images
- Pattern
- Imagery
Real Results from Happy Clients
SUCCESS STORIES
BRAND IDENTITY DESIGN
BOOK YOUR FREE STRATEGY CALL NOW
Build your distinct visual identity, that speaks directly to your ideal customer, building recognition and trust, setting you apart from competitors.
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