MODERN AND TIMELESS
PACKAGE BRANDING AND WEBSITE

Discovery CALL

We will discuss your what, what does your business do? Then we'll discuss your why, why do you exist? What is the purpose, belief, or cause driving your organisation?

Next we consider the investment and costs: the investment is the return you get, the new brand identity that gives you confidence in your brand, generate trust and gets more sales. The costs are the opportunity costs, what happens if nothing changes? what clients and growth could you be missing out on?

Finally we will discuss specific requirements for your project.

questionnaire

The questionnaire prompts you to define your mission, values, unique selling points, audience and more, clarifying what sets you apart.

• Clarify your brand core identity
• Define your target audience
• Shape your visual and verbal style
• Clarify business goals and objectives
• Gather insights on competitors and industry positioning

BRAND NOUN LIST

Together we will identify the subject matter of your brand mark, by generating a list of nouns (a person, place or thing). We will narrow this down to 15-25 words, eliminating everything you don't want to see.

Creative Direction

Take this thinking and make it visual. Receive your brands unique style scape. A style scape is like a mood board, but cranked up a notch. It is a visual representation of your future brand's look and feel, through a collection of curated images, colours, typography, and textures.

You will have the opportunity to make changes if you wish, ensuring we are creatively aligned before building your new brand.

BRAND IDENTITY DESIGN

Brand Identity Design

Brand Presentation

We will review your brand story. As with every good story there are three acts:

• Setting the scene - Introducing you, me and why you came to me seeking help.
• Conflict - The things that are wrong with your branding, business and/or industry.
• Resolution - How we are solving these issues and setting you up for success.

Now we visualise you brand identity rationalised by your values, mission, goals previously identified. You get to meet:

If there is anything you’d like to change we will action it now.

Discovery CALL

We will discuss your what, what does your business do? Then we'll discuss your why, why do you exist? What is the purpose, belief, or cause driving your organisation?
‍
Next we consider the investment and costs: the investment is the return you get, the new website that gives you confidence in your brand, generates trust and grows sales. The costs are the opportunity costs, what happens if nothing changes? what clients and growth could you be missing out on?
‍
Finally we will discuss specific requirements for your project; what should the website achieve? Who are you targeting? Who are your competitors?

questionnaire

The questionnaire prompts you to define your mission, values, unique selling points, audience and more, clarifying what sets you apart.

• Clarify your brand core identity
• Define your target audience
• Shape your visual and verbal style
• Clarify business goals and objectives
• Gather insights on competitors and industry positioning
• Outline your design preferences and any technical and functional requirements

ASSET COLLECTION

Receive a link to a shared G-Drive folder to provide all necessary assets (images, brand colours, typography, copy etc) so everything is ready for the design phase.

WIRE FRAMING

Receive a site map showing the different pages on your site and the relationship between them, and wireframes.
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Wireframes are like a blueprint for a website. They are a visual guide that outlines the basic structure of each page, allowing us to visualise the content, navigation, and functionality, without being distracted by the flashy visual details like colour, images, and fonts. Any feedback you have will be incorporated.

CREATIVE DIRECTION

Take this thinking and make it visual. Receive your brands unique, polished homepage design.
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This is a visual representation of your websites look and feel. It will incorporate your brand images, colours, typography, patters to create an online space unique to your brand. The homepage is the most important and complex page on the website. All other pages design will be downstream of it, so we will perfect this, before moving on.  Any feedback you have will be incorporated, ensuring we are creatively aligned before building your new website.

WEBSITE DEVELOPMENT

The website will be built using Webflow, enabling beautifully smooth interactions, responsive sizing across devices and custom built in forms. The seamless web hosting and easy content management systems make it make it effortless for you to manage.

ON PAGE SEO AND ANALYTICS

Integrate SEO meta tags, alt text and set up Google Analytics.

TESTING

The site will be rigorously tested across various devices and browsers to ensure consistent quality. You will have an opportunity to explore the site and test the functionality yourself to ensure you are happy.

DOMAIN

Transfer website to your new custom domain.