CelebratE the Queens Platinum Jubilee, THE BRITISH WAY, WITH GIN

Wessex Gin Distillery were barely breaking even on their marketing. Favoured stepped in to help scale their advertising and improve their retention within their email list. As part of the Favoured team, I was involved in many projects for Wessex. I lead this campaign to celebrate the Queens Platinum Jubilee. Featuring bold colours, the British flag and a fancy cocktails set to inspire viewers excited for a day off in the sun. The campaign peaked at an 8.7 ROAS, and stabilised at 5. This was a resounding success, the client was over the moon. We continued with the client in this way, focusing on key events such as Mothers & Father’s Day, summer, Christmas and so on.

I was responsible for designing the ad creative for use on social media and google, shown below.