CLIENT
Sip & Sing
PROJECT TYPE
Branding
PROJECT YEAR
2022
GRAB YOUR FRIENDS, GRAB A BOTTLE, AND COME ALONG TO SIP & SING!
At Sip & Sing you bring your own drink of choice. From tea to tequila, water to wine, whatever takes your fancy and have a sing along to great songs, old and new.
With this fun and down to earth spirit in mind we developed the brand. We used a custom built chunky serif font in the logo, paired with a clever wine glass microphone icon. We curated a vibrant yet mature colour palette. Finally we designed a set of pins, so the community can proudly express their membership within Sip & Sing.
CORE BRAND VALUES
Core brand values steer a business, ensuring consistent communication through brand messaging and visuals. This consistent and unique identity creates a distinct personality customers relate to, and overtime fosters customer loyalty.
Lively
Collaborative
Down to earth
Fun
Approachable
BRAND STYLE
These cues serve as guidelines for daily choices around the brand's visual and verbal identity. They establish a cohesive brand presence, increasing recognition and building trust.
Playful
Colourful
MODERN
Inclusive
BRAND IDENTITY
A brand isn’t just about looking good—it’s about showing up consistently, across every platform, with a style and voice that’s unmistakably you. Customers relate to this distinct visual and verbal personality, engage with your brand and develop lasting loyalty.
Sip & Sing’s brand identity embodies a lively and collaborative spirit, infused with a playful and modern style. This creates an welcoming atmosphere inviting friends to gather and enjoy a memorable experience. Inspiring action and loyalty from people who value fun.
TYPOGRAPHIC STYLING
Good typography is essential for clear messaging and consistent visuals. Typography is another opportunity to showcase the brand's personality and enhance recognition.
SHERMAN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Hundergad
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Brandon Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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SUB HEADING
TITLE
Sub heading 2
Heading 1
Body copy - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Morbi tristique senectus et netus et malesuada fames ac turpis. Mattis molestie a iaculis at erat pellentesque adipiscing commodo.
SUB HEADING
Body copy - Habitasse platea dictumst vestibulum rhoncus est pellentesque elit ullamcorper. In egestas erat imperdiet sed euismod.
Porttitor rhoncus dolor purus non. Etiam erat velit scelerisque in.
COLOURS
Colours evoke emotions, they elicit specific feelings and associations. Colour choices are made very strategically to communicate brand values, resonate with target audience and differentiate from competitors.
NAVY
122F39
SALMON
ee867b
TURQUOISE
9ed3c9
CREAM
fdf2ea
