CLIENT
National Sprint Regatta
PROJECT TYPE
Branding
PROJECT YEAR
2021
MODERNISING NATIONAL SPRINT REGATTA
National Sprint Regatta (NSR) is a non profit organisation under the parent company British Canoeing. They put on sprint kayak and canoe events.
Phil Caisley and I identified that the old logo looked dated. We gave NSR a modern face with a logo that uses a minimal illustration style and bold colour gradients. Importantly the logo shows both canoers and kayakers (identified by their different oars.
Phil Caisley and I identified that the old logo looked dated. We gave NSR a modern face with a logo that uses a minimal illustration style and bold colour gradients. Importantly the logo shows both canoers and kayakers (identified by their different oars.
CORE BRAND VALUES
Core brand values steer a business, ensuring consistent communication through brand messaging and visuals. This consistent and unique identity creates a distinct personality customers relate to, and overtime fosters customer loyalty.
DYNAMIC
Collaborative
ENERGETIC
APPROACHABLE
INCLUSIVE
BRAND STYLE
These cues serve as guidelines for daily choices around the brand's visual and verbal identity. They establish a cohesive brand presence, increasing recognition and building trust.
MODERN
BOLD
SPORTY
MINIMAL
INNOVATIVE
BRAND IDENTITY
A brand isn’t just about looking good—it’s about showing up consistently, across every platform, with a style and voice that’s unmistakably you. Customers relate to this distinct visual and verbal personality, engage with your brand and develop lasting loyalty.
National Sprint Regatta’s brand identity captures the exhilarating pulse of the sport and the spirit of teamwork. Merging dynamic and inclusive qualities with a bold and modern style. This creates an energised yet approachable personality that resonates with athletes and enthusiasts a-like, inspiring a supportive community that values collaboration and a passion for competitive sport.
COLOURS
Colours evoke emotions, they elicit specific feelings and associations. Colour choices are made very strategically to communicate brand values, resonate with target audience and differentiate from competitors.
DEEP
1D1D1B
HIGH TIDE
27357D-0069B2
SUN ARCH
ED7D01-FBC103
CREAM
F4F4F4
