CLIENT
Long Shot Coffee Co
PROJECT TYPE
Branding
Packaging design
PROJECT YEAR
2024
TAke the longshot... iced coffee
Long Shot champion individuals who dare to take the leap, not aiming for perfection, but for progress. Each month, they unveil a new illustration and story on their platform and cans, highlighting someone who defied the odds. They encourage others to take the long shot.
The project draws inspiration from the original meaning of "long shot" - taking a shot from a bow and arrow at a distant target, symbolising a challenge. The logo embodies this ethos, with an arrow within the letter 'o', representing the target it has hit.
This emblematic design extends into a comprehensive set of brand marks, culminating in the creation of a visually striking can. Throughout our design process, we adhered to the core brand values: adventurous, approachable, enduring, motivational and reliable. Our aesthetic mirrors these values, blending toughness with modernity and confidence with quality, resulting in a cohesive brand identity that resonates with their audience.
CORE BRAND VALUES
Core brand values ensure consistent communication through brand messaging and visuals. This consistent and unique identity creates a distinct personality customers relate to, and overtime fosters customer loyalty.
Adventurous
Approachable
enduring
motivational
reliable
BRAND STYLE
These serve as guidelines for daily choices around the brand's visual and verbal identity. They establish a cohesive brand presence, increasing recognition and building trust.
TOUGH
INDUSTRIAL
MODERN
CONFIDENT
QUALITY
BRAND IDENTITY
A brand isn’t just about looking good—it’s about showing up consistently, across every platform, with a style and voice that’s unmistakably you. Customers relate to this distinct visual and verbal personality, engage with your brand and develop lasting loyalty.
Long Shot’s brand identity combines adventurous and enduring ideals with a tough and modern style. This creates a relatable and trustworthy personality that inspires loyalty from their community of young, like-minded individuals who value quality and pushing for progress.
TYPOGRAPHIC STYLING
Good typography is essential for clear messaging and consistent visuals. Typography is another opportunity to showcase the brand's personality and enhance recognition.
SHERMAN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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abcdefghijklmnopqrsutvwxyz
0123456789 .,?!(@+=/*)$%&
Hundergad
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrsutvwxyz
0123456789 .,?!(@+=/*)$%&
abcdefghijklmnopqrsutvwxyz
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Brandon Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrsutvwxyz
0123456789 .,?!(@+=/*)$%&
abcdefghijklmnopqrsutvwxyz
0123456789 .,?!(@+=/*)$%&
SUB HEADING
TITLE
Sub heading 2
Heading 1
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Morbi tristique senectus et netus et malesuada fames ac turpis. Mattis molestie a iaculis at erat pellentesque adipiscing commodo.
SUB HEADING
Body copy - Habitasse platea dictumst vestibulum rhoncus est pellentesque elit ullamcorper. In egestas erat imperdiet sed euismod.
Porttitor rhoncus dolor purus non. Etiam erat velit scelerisque in.
COLOURS
Colours evoke emotions, they elicit specific feelings and associations. Colour choices are made very strategically to communicate brand values, resonate with target audience and differentiate from competitors.
DARK
231F1C
MEDIUM
473F36
LIGHT
C9C1B4
FRUIT
F22F2F
