CLIENT
Invictus property solutions & maintenance LTD
PROJECT TYPE
Logo design
Business card design
Business card design
PROJECT YEAR
2022
CONSTRUCTING A BRAND INSPIRED BY ROMAN CULTURE
Jonathon wanted the new brand for his construction company to be inspired by Roman culture. The name, Invictus, is Roman for in victory. Describing the client and the company celebrating victory together when a project is completed. I came up with 4 options. Jonathon chose Sword & Shield - This idea leans on the instant impression of reliability you get from a sword and shield. It is detailed in its design to convey quality.
CORE BRAND VALUES
Core brand values steer a business, ensuring consistent communication through brand messaging and visuals. This consistent and unique identity creates a distinct personality customers relate to, and overtime fosters customer loyalty.
VICTORY
INTEGRITY
EXPERIENCED
DELIERATE
PERSONAL
BRAND STYLE
These cues serve as guidelines for daily choices around the brand's visual and verbal identity. They establish a cohesive brand presence, increasing recognition and building trust.
RomanS
CLEAN
MODERN
CONFIDENT
BRAND IDENTITY
A brand isn’t just about looking good—it’s about showing up consistently, across every platform, with a style and voice that’s unmistakably you. Customers relate to this distinct visual and verbal personality, engage with your brand and develop lasting loyalty.
Invictus’s brand identity blends strength and precision ideals with a confident and modern Roman inspired aesthetic. Rooted in the concepts of victory and integrity, it embodies reliability through the symbolic elements of a sword and shield, resonating with clients who value quality craftsmanship and collaborative triumph.
COLOURS
Colours evoke emotions, they elicit specific feelings and associations. Colour choices are made very strategically to communicate brand values, resonate with target audience and differentiate from competitors.
OCEAN
14222C
BRONZE
CB802D
GOLD
F0A238
SKY
F2F2F2
