CLIENT
Homemade Burger Co
PROJECT TYPE
Branding
PROJECT YEAR
2022
STANDING OUT FOR QUALITY IN A SATURATED MARKET
The HBC rebranding emphasises the brand's commitment to crafting premium, delectable burgers while infusing humour and personality into every customer interaction. The primary objective of this project is to reinvigorate Homemade Burger Co's visual identity, enabling it to stand out in a saturated marketplace. We did this through premium fonts; exuding elegance and upscaling perception, original line illustrations; adding a unique artistic dimension to Homemade Burger Co's brand identity and humour; encouraging customers to connect with the brand on a human level.
CORE BRAND VALUES
Core brand values steer a business, ensuring consistent communication through brand messaging and visuals. This consistent and unique identity creates a distinct personality customers relate to, and overtime fosters customer loyalty.
ENERGETIC
FUN
PREMIUM
EXPERIENCED
DIFFERENT
BRAND STYLE
These cues serve as guidelines for daily choices around the brand's visual and verbal identity. They establish a cohesive brand presence, increasing recognition and building trust.
MODERN
ILLUSTRATIVE
FUN
ORGANIC
QUALITY
BRAND IDENTITY
A brand isn’t just about looking good—it’s about showing up consistently, across every platform, with a style and voice that’s unmistakably you. Customers relate to this distinct visual and verbal personality, engage with your brand and develop lasting loyalty.
Homemade Burger Co’s brand identity merges enthusiastic and premium values with a quality and illustrative style. This creates a fun yet upmarket personality that stands out in a crowded market, inspiring loyalty from customers who appreciate quality and some personality from their dining experience.
COLOURS
Colours evoke emotions, they elicit specific feelings and associations. Colour choices are made very strategically to communicate brand values, resonate with target audience and differentiate from competitors.
DARK
01191c
BLUE
1e4a96
GOLD
a18753
STONE
e9e6e0
